Testimonials are an exceptional selling tool. They tell potential buyers that you’re trustworthy. They tell potential buyers that your product or service fulfills its promise. Testimonials tell potential customers that you have credibility. And they tell potential customers what they want to hear – that you really can solve their problems.
Testimonials are an effective buying trigger because they offer information about your product or service that you just can’t offer yourself. It’s like a personal recommendation, and it’s worth the effort to get quality testimonials and to use them.
How Do You Get More Testimonials?
It’s quite simple, actually. You ask for them. Most people are afraid to ask for testimonials. They feel it’s pushy or they fear being rejected. The truth is, most customers are happy to give them; they just don’t think about offering. Think about when you have a good or bad experience with a company. If you have a bad experience, you want to shout it from the rooftops. You write reviews; you tell your friends and associates. Maybe you even write a complaint to the company.
When you have a good experience, you say thank you. Generally, we don’t talk as much about the good news as we do about the bad news. However, if someone asks us, we’ll go on for hours about our positive experiences.